Do you have a real college plan?



Each year, I am amazed at how unwilling parents are to admit that they don’t know what they don’t know. 

Some say they know but then never do anything. 

Well, if you know and don’t do….do you really know? 

It is like driving across the country without a map but saying you know where you are going.  Come on guys, how many times have we said we know where we are going, just hoping we will luck into the right turn before our wife realizes we are full of it.

Think of all the wasted time trying to figure something out when we could have just grabbed a map and cut our time, worry, and stress in half.

Do you have a map for your student’s college future?

If you look at the stats, most other families spend more time planning for that week of summer vacation than sitting down and hammering out their college plan.

A lot of this really becomes known when we interview students and ask them these simple questions:

  • Why do you want to go to college?
  • Where do you want to go, and why?
  • What career interests you, and why?
  • Do you know how much it will cost?
  • Who is paying for it?

We get answers like: “I don’t know,” or “Because that’s where my friends are going,” or “I’ll figure it out once I get in school.” Answers like this not only show a huge, missed opportunity when it comes to planning but could cost families a minimum of $15,000 to $30,000 down the road.

Additionally, it’s tough because most families have not been given the right tools or advice. 

It is not your fault because:

  • As much as they genuinely want to be able to dedicate hours to every student, some public high school guidance counselors just don’t have enough hours in the day to help every student and family.  I work with these folks weekly and they want to do everything they can, but they just don’t have enough hours in the day to cover everything in college admissions, college financial aid and college funding for every family and every need point.


  • Most mass affluent clients (folks that do not qualify for need-based financial aid) simply can’t afford $75,000 a year for college.  And those that have a money tree in their backyard, don’t realize paying full sticker is avoidable.


  • Most financial advisors don’t have the expertise to help families save ON the cost of college. They just show you how to save for college…if you are lucky. They miss the opportunity to help a family make college funding work within the overall financial plan.  Look, a math calculation on how much to save for college is not addressing the problem.  Most families overpay or save to spend later instead of working all the strategies to save money.


  • Independent educational consultants are great with college admissions planning but have no idea on how the financial side of college works, with the exception to the few that have financial aid knowledge.  Might this be one of the reasons some families overpay.

Does it surprise you that student loan debt is 1.9 TRILLION dollars and 7 of 10 families use it to fund college?

With deficits in the billions, most states have little money to subsidize their state universities. As a result, the cost is now over $25,000 per year, per student.

Ten years ago, you could pay for college expenses with a few low-cost loans. Today, Direct Federal loan interest rates are 6.2%, and it’s common for students to graduate from college with $25,000 to $40,000 of debt.

The cost of college is now so high that parents must shell out a considerable chunk of their income and savings, and yet they still need to borrow as much as $100,000, or more, for education.

Today, building a game plan to pay for college is a MUST! Here are just a few things both students and parents should consider when creating that plan:

Student College To-Do List

Career Assessment: this could help you avoid the 5–6-year degree due to a mid-stream change in major.
College Selection: rework your choices to 6-8 colleges to create maximum competition among colleges and increase your potential tuition discounts.
ACT/SAT prep: a minimum increase in your scores could boost your chance for merit scholarships.
Campus Visits: conduct face-to-face visits with admissions and financial aid officers, so you know exactly where you stand.
Extracurricular Activities: maximize your resume of achievement.  Make sure your student’s profile is aligned with their career pathway
Grade Transcript and Essay Preparation: have these ready to go for early applications and acceptance.

Parent College To-Do List

EFC Planning: estimate your financial aid eligibility and get your free college money report so you know your financial aid strategy, the dollar amount of scholarships, and loans the student can receive.

Loan Planning: understand exactly how much education debt you can incur without jeopardizing your current budget, or your retirement funding.

Tax Planning: review your 1040 tax schedules to discover potential tax savings that can help to fund college costs.

Cash Flow Planning: review your investments, health costs, insurance costs, mortgage costs, and current living expenses to discover potential areas of cash flow improvement.

Investment Planning: review all your investments to discover the “real rate of return.” Many hidden costs can be converted to cash flow and used for college.

FASFA Planning – If you are in the middle of the financial aid forms, check out our FAFSA Resource Page.

If you are a parent with college bound students and you have no idea how to develop a college game plan, please schedule a free 20-minute strategy call.  We promise to tell you the next three things you can do for your success and if we can help you get there faster, we will let you know. 

Schedule today,

Remember,  Save ON college not just for the cost of college”

TO your success! 

About the author 

Stuart Canzeri

Stuart Canzeri is a well-respected professional in the world of college funding and financial planning. He's known as the "College Financial Guy" on the internet, where he's helped countless families save significant money on college costs. With more than 20 years of experience in the field, he's become an expert in investment, tax planning, and overall financial management.

Stuart has a strong educational background, which includes a Bachelor of Arts degree from Tulane University, and a Master of Business Administration degree from Mercer University. These credentials allow him to effectively work with various clients, including business owners and corporate executives.


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