Build a Better College Funding Plan

 In 529 Accounts, FInancial Aid, General, High School Students, Planning for College

Save on the cost of college












Building the best college fund is a huge topic of concern for families. At least once a day  we are asked, “How should I plan and pay for college?”

Even before I formulate a response, parents will say, “with a 529 account?”. 

Now, as someone who has witnessed the evolution of the 529 account, I cannot recommend its use 100% of the time.   Like any financial product, there are benefits and limitations to its use.  It is not a perfect tool for everyone.

Most people view the 529 account as a college funding strategy, but it is simply a financial product with benefits and limitations. I’ve seen the first hand impacts of said limitations in the form of higher costs for tuition.

Many families, college counselors, and financial advisors need to be educated on the 12 to 15 strategies used to fund college.

It is not a one size fits all decision.

This is something many families have a difficult time understanding. A plan that works for one family will probably not be the best solution for another.

Anyone who tells you a 529 account is bad – or great – isn’t providing the full story. At the very least, they do not fully understand on how to save on the cost of college, financial planning for college or financial aid.

You see, a 529 plan can be a great tool based on a family’s overall college funding strategy. In fact, I recently opened up a 529 account in conjunction with another tool when my son was born.

On the other hand, a 529 can be something that negatively impacts your ability to receive and maximize your aid.

Rather than focus on a financial product, families should look at five core components before discussing and implementing strategies.  Be sure to ask yourself these questions.

  • Resource Identification

    • What funds are available to pay the college bill?
    • Are there additional funds I can access (loans, scholarships, tax credits)?
    • How do these resources impact my ability to receive merit money and/or financial aid?
    • Do I have a four year funding plan that accounts for every penny of the college costs?
  • Timing

    • Depending on resources, are they keeping up with college inflation?
    • When is the best time to use these funds? Certain accounts, scholarships and loans are better used at different times.
    • What is the impact on my ability to receive merit money and financial aid in the future?
  • Accountability

    • Does my student have “skin in the game” or do they expect me (the parent) to pay for college?
    • Does my student understand the cost of attending college or university?
  • Funding

    • Have I analyzed the 4 year costs of each college my student is applying to in the fall?
    • Have I mapped out my actual 4 year blueprint with which funds, tax scholarships and resources I will use?
    • Have I stressed tested my current plans?
  • Tax Planning

    • Am I eligible for the American Opportunity Tax Credit? and how do I maximize it?
    • Am I getting tax planning or really just tax prep? If no  – you might be missing tax scholarship opportunities.
    • If I am a business owner, can I hire my student and make them tax independent?

Focusing on these categories should be the starting point of your college funding plan.

Once understood, you can move on to building strategies that will lower the overall cost and indicate the best financial product.

After that, the answer very well may be… a 529 account!  Have questions and want to see if we can help.

Let’s Connect – Schedule a Free 30 Minute Call

Stuart Canzeri
Stuart is known as one on the industry experts in college funding and college financial planning. He serves as a registered fiduciary for his clients and has been in the financial and college planning arena for a combined 18 years. Stuart received a Bachelor of Arts in Communications from Tulane University, a MBA from Mercer University and completed his Certified Financial Planner certification from the University of Georgia’s Terry School of Business. He is Co-founder of Peachtree Financial Group, a boutique registered investment advisory firm and Managing Partner of Peachtree College Planning. He was appointed twice as a Commissioner at the Fulton County Housing Authority and still serves today.
Recommended Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search